If you are on the lookout for tools to compete in the Search Engine Optimization (SEO) space, then Moz, Ahref or SEMrush can come to your rescue.

Though all of them are SEO tools, they cater to different requirements of SEO services. Available in the market at different prices they are tailor-made for startups, small businesses, and larger enterprises.

How These SEO tools can help in Optimizing your website 

Finding the best keywords

Low competition and high search volume are important ways for the content to rank quickly. An SEO tool that is effective will indicate whether the keyword can be pursued or not.

Provide backlinks

Quality links from friendly websites provide customer-building opportunity and is also good for SEO. SEO tools help in identifying websites from where to get links

Grow your business & optimize spend

These tools will drive us towards the most effective channels with the highest ROI. However, prudence requires spending on what works and avoiding what does not.

Acquire competitive intelligence

SEO tools Moz, Ahrefs, and SEMrush enables to identify the keywords that are bringing traffic, conversions, and sales to competitor websites. One will also be able to better optimize content, view backlinks, and create a strategy to better competition

The following are some of the criteria for ranking various SEO tools

API Access

An API is a protocol between various computer programs that allow in interaction and sharing of data. Software with strong API facilitates reporting by pulling the information it requires.

Backlink Analysis

Having a strong backlink analysis feature is vital as backlinks form an important ranking factor. Also, knowledge of competitor’s backlinks enables link-building helping to neutralize competitors’ edge. However, being expensive, maintaining a large database to store link data remains a challenge.

Keyword Research Tool

Every SEO is in need of a decent keyword research tool in order to identify high-volume queries. There are many keyword research tools in the market. With high PPC budgets, companies will have no problem in opting for these tools. 

Competitive Audit

Knowledge regarding competitors’ ranking can help you identify various ranking opportunities. Also if you’re running PPC campaigns, competitor auditing tools can show you what keywords they’re bidding on.

Technical Audit

User experience is an important ranking factor that determines your web page’s loading speed. An effective technical audit tool enables you to identify the cause of slow loading or stopping it from being mobile-friendly.

#1. Moz

Founded in 2004, Moz Pro is a comprehensive SEO toolkit for running your SEO campaigns. Moz features all the SEO tools from site auditing to keyword research to manage your campaigns. It helps find out everything regarding the competitor’s websites including marketing strategy. It also enables you to carry out market research along with keyword analysis helping find lucrative opportunities.

Moz Ease of Use

• A personal dashboard that is user-friendly
• The use of color-coding coupled with rating scales makes it easy to use
• Very little data required beyond the keywords or sites used for analysis

Moz Features        

• Chrome Extension
• Ranking Tracker
• Content Optimizer
• Keyword Explorer
• Carry out Technical Audits
• Backlink Checker
• Pros Cons Evaluate desktop and mobile visibility
• Provides access to fewer features than competitor tools
• Evaluate desktop and mobile visibility
• Backlink database updates slower than other tools
• Track your site’s (and competitors’ sites) visibility
• Difficult for beginners to use
• Target keywords and track keyword lists using metrics
•   Monitor domain authority and page authority scores
•   Improve SEO strategy using an Audit tool
•   Track overall organic visits and rankings

#2. Ahref               

Ahrefs is top-notch keyword research and competitive analysis tool. Ahrefs also helps download backlink reports, get global keyword rankings, keyword difficulty scores as well as mobile vs desktop rankings. Ahrefs is truly an effective tool for competitive research.

Ahrefs Ease of Use

• Can perform search queries by typing in a keyword or a URL
• The UX is smooth and intuitive to use.
• You can see Information via visual graphs, color-coded results, etc.

Ahrefs Features

• Competitive analysis
• Site audits
• Backlink analysis
• Keyword research
• Rank tracking
• Content analysis
• Pros  Cons Track organic keywords and traffic over time
• Focuses mostly on link management and metrics
• Track organic keywords and traffic over time
• Features a short, paid trial period
• Identify competitors’ pages ranking for specific keywords
• Costs more than other SEO and keyword research tools
• Monitor complete website rank and authority
•   View ranking history of the site and individual pages
•   Analyze quality and quantity of site backlinks

#3. SEMrush

SEMrush presents itself as a digital marketing tool that provides vital information about the competitor’s performance. It also gives site audits, keyword suggestions, etc. Entering a URL, one can see how a site ranks for keywords and also get details both of paid as well as organic traffic. It also provides a website’s backlinks, ad campaigns, followings in social media, etc.

SEMrush Ease of Use

• Navigation becomes easier with the use of drop-down menus and the use of a sidebar
• Though there is huge data, once you know what you’re looking for, it becomes easy to decipher
• To start, type in the keyword or domain requiring analysis

SEMrush Features

• Find and analyze keywords
• Have benchmarks for data analysis
• Competitor overviews
• Monitor organic keyword rankings
• Position tracking
• Perform website audits
• Mobile performance audits
• Technical site audits

SEMrush is among the most effective SEO tools. Suitable for larger enterprises, the tool performs really well and is easy to understand.

Conclusion

We have listed out and drawn comparisons of three of the most popular SEO tools namely Moz, Ahref, and SEMrush. SEO stands out as the most cost-effective tool for customer acquisition. Though Facebook ads and Google ads are effective, they are a bit costly for the average customer as we need to pay for every click. We have listed out and drawn comparisons of three of the most popular SEO tools namely Moz, Ahref, and SEMrush. SEO stands out as the most cost-effective and tool for customer acquisition. Also, It's not so difficult to optimize your site with SEO." Hire a Digital marketing agency that is adept at using these tools effectively and help you reap good ROI.