What is SaaS?

Software-as-a-Service (SaaS) is one of the cloud-based services that hosts an application over the internet.

The main advantage for users is they don’t have to download the application into their device indeed they can operate it over the internet using their device. SaaS usually comes with a subscription payment model where it can be on a monthly, quarterly, or yearly basis, confined to the company priorities.

Marketing, Data management, Project Management, Accounting, Human resources, Travelling services, and so on are some of the widely hosted services.

SaaS growth in India

SaaS companies have seen tremendous growth in India since their inception yet due to unfortunate covid situations considering the cost-effectiveness, and flexibility of SaaS, as per the IDC survey, at least 60% of Indian organizations are thought to opt for SaaS models.

As per NASSCOM FY2020 reports, India's SaaS revenue boosted up to US$ 3.5 billion and others predict that the revenue is expected to reach up to US$ 18 billion to 20 billion.

Before discussing further, let's understand the actual working of a saas in India.

How a SaaS company works?

Many SaaS companies in India manage databases, software, and servers. It allows the product to be utilized over the internet. The end-users can be able to access and use the software from any type of device. However, users must pay a subscription fee to access the software. Few subscriptions depend on the amount of information that has to be stored, the desired technical support, and the number of users accessing the application.

Types of saas based companies

There are two types of SaaS companies in India that offer software as a service to the general public or individual user customers. They are B2C and B2B, which provide SaaS to a business to use for their commercial operations.

B2C - This company allows an individual to perform business activities. It is purely for productivity, access to products, entertainment, etc.

B2B - This Saas company can sell its services to the users, yet its base of customers is enterprise-level organizations. These can be payroll utilities, human resource management, and accounting tools.

Below is the list of saas companies in India. Let’s discuss them here -

Troop Messenger

Troop Messenger is one of the best SaaS companies in India. It is an instant messaging platform that can be used as a work chat, business chat, and so on. Considering its services and the way it is designed would certainly boost team collaboration to a great extent. Some of its praised features that simplify the office chat are audio & video calling, one on one & group chatting, and burnout a private chat feature. It is a very secure chat that even military, defense, and government organizations can also opt for.

Highlights:

1. Secured platform

2. New-age features

3. Fully integrated

4. The best option for team collaboration

5. Eases the remote work

MailTrim 

MailTrim is an Email Management Software that is very well-designed with an intuitive User Interface (UI). All the emails of different domains will appear in one place chronologically for your quick access where it segregates based on their severity and your inputs boosting your productivity time. The various tasks can be led to this one tool in transitioning the multi-tasks to a single task like Customer Relationship Management (CRM), data management, task management, marketing campaigns, and so on. Considering its uses, it can meet all the business needs of any given domain. The aforesaid advantages made MailTrim join the league of fast-growing SaaS companies in India.

Highlights:

1. Proactive tool

2. Fully integrated

3. Affordable

4. Easy to use

Clap Messenger

Clap Messenger is an Indian super app that is made to enhance users' virtual social experience. In fact, it is one of the select few super apps that provides end-to-end encrypted instant messaging services in addition to chat polls, albums, communities, scanners, etc. Other features like secure payments, money splitting, appointment booking, and others are probably coming in the upcoming release. In the second phase, third-party merchants will be introduced for ordering food, making travel arrangements, paying credit cards and payday loans , paying for utilities, shopping, and other services.

Highlights:

1. Chat polls

2. Secured & Reliable app

3. Communities

4. Call recordings

Click2Magic

Click2Magic is a SaaS-based platform that offers live chat for sales, marketplace, and support. It will help in understanding the users' or customers' behavior, and it can convert the leads into customers. It can be integrated into any website which can potentially serve as a chatbot too. Apart from being a customer engagement software, it can also be a single interface hosting multiple web properties.

Highlights:

1. Supports Text, audio, and video

2. Customizable widget

3. Archives

TimeDynamo

TimeDynamo emerged to be one of the best SaaS companies in India with its services. It is a biometric attendance management system whose integrated features are payroll & HCM, GPS tracking, timesheet management, leave management, absence management, reporting/ analytics, and so on. Many clients from mid to large enterprises, schools & universities, government organizations, and so on opted for this tool.

Highlights

1. Saves the labor costs

2. Embedded with ideal features

3. Seamless attendance recording & tracking

4. Automated backup

Agile CRM:

Agile CRM can be considered one of the top SaaS products in SaaS marketing companies which comes at an affordable price. It is a fully integrated CRM that makes it an all-in-one platform where sales, marketing, and service can be automated and users can work seamlessly.

Highlights:

1. Lead can be imported from multiple platforms

2. Marketing automation

3. Well-integrated

4. Sorted customer history

Chargebee:

Chargebee is one of the best among these Top 20 SaaS companies in India and a cloud-based platform. It helps in operating subscription management, recurring billing, and revenue operations. It creates a flexible payment system that can be well integrated into your platform or into any accounting software, so for subscription-based platforms, it can be the best option. All the financial matters which are complicated by nature can be simplified with this efficient solution.

Highlights:

1. Can be integrated into any accounting software

2. Revenue recognition

3. Revenue recovery

Ziplr

Ziplr is an enterprise-grade solution that aims to solve a very fundamental problem of shortening long URLs, taking care of online branding, data analytics, and data visualization. As a consequence, it has created an elegant solution that emphasizes simplicity, speed, and visual representation of customer data.

Highlights:

1. Multi-channel reach

2. Smart segments

3. Marketing analytics

Unbxd

Unbxd is a leading e-commerce product discovery platform trusted by over 1,300 e-commerce websites in 40 countries that build retail stores future with personalized recommendations in the top  AI-powered search, merchandising, and PIM by using data sciences, the consequence of which allows shoppers to get better search results based on merchandiser insight and superior machine learning algorithms.

Highlights:

1. Digital assets management

2. Tasks & workflows

3. Vendor portals

FourKites

FourKites is the #1 Global Supply Chain Visibility Platform, providing real-time insight and execution to Fortune 500 organizations and third-party logistics companies in more than 70 countries. FourKites handles all means of transportation, including maritime, train, package, and over-the-road, with a network of more than four million GPS/ELD devices.

Highlights:

1. Cloud computing

2. Supply chain visibility

3. Transportation & Logistics

Kloud Connectors

Kloud Connectors is a cloud integration platform for connecting cloud-based business operations. Many small and medium-sized businesses looking to increase efficiency chose this SaaS platform, which enabled them to integrate multiple apps which they use in their everyday operations.

Highlights:

1. Two-way sync

2. Unlimited leads

3. Campaign statistics

Talview

Thousands of recruiters and educators in over 120 countries rely on Talview's award-winning Talent Measurement Platform to organize talent processes for screening, interviewing, assessment, and proctoring. This AI-powered platform gives you a 360-degree perspective of talent potential, allowing you to make rapid, confident, and bias-free judgments to ensure that everyone has an equal chance.

Highlights:

1. Psychometric assessments

2. Intelligent hiring

3. Remote proctoring

Fresh works

Freshworks is a customer engagement software that is designed to enhance the customer experience irrespective of any domain for micro, small, medium, and large enterprises. Freshworks has some more platforms like Freshdesk, Freshcaller, Freshdesk, Freshworks CRM, and so on. Many reputed customer service companies opted for this SaaS company product.

Highlights:

1. Customer-oriented

2. Easy to use

3. Integrated with its products and tools

VTION

VTION is a first-party provider of digital consumer behavior intelligence based on patented technology, which means it provides digital consumer behavior analytics to its clients while adhering to GDPR principles and Indian privacy laws. This SaaS company's specialties include RADIO analytics, Real-time analytics, AUDIO analytics, Data analytics, Media Research, and so on.

Highlights:

1. Analyze consumer behavior

2. Personalization Opportunities

3. Transparent Data

Playtonia

Playtonia is an E-sports platform that brings e-sport event organizers, and players to one place to participate or collaborate, and other businesses. It focuses on establishing game certifications, gaming incubators, e-Sport VR academies, and strategies for gaming cafés and E-sports events, with experience in organizing E-sports events, gaming marketing, and developing new designs and websites.

Highlights:

1. Marketing in Gaming

2. E-sports events

3. Team branding

Hippo Video

Hippo Video is a Customized Video Distribution Platform that makes it simple to produce personalized video format files and distribute them across numerous channels, which makes it a popular video engagement platform for B2B sales teams. It is one of the best b2b saas companies in India that focuses on making visual media accessible and simple to use since the company believes that videos will create a great impact on targeted audiences more than any medium.

Highlights:

1. Create unlimited videos

2. Zapier integration

3. Video campaigns

KlentySoft Inc

Klenty is a leading sales engagement software that is designed to ease the sales teams in sending personalized emails and automated follow-up emails to prospective clients or customers. It includes native integrations with many popular CRMs such as Salesforce, Hubspot, Pipedrive, Zoho, and others, allowing your team to automate the complete sales procedure and save hours each week, boosting productivity.

Highlights:

1. IP-based login restrictions

2. CRM Integrations

3. Analytics & Intelligence

Paperflite

Paperflite is one of the leading SaaS companies which is a content-everything platform and UX-focused business intelligence solution that helps you improve content performance and engagement and helps your business teams to identify the appropriate material from throughout the company for each communication, share it with an audience across multiple channels, and track how they connect with it using the platform.

Highlights:

1. Content management

2. Sales acceleration

3. Presentation management

Qubole

Qubole is a Data Lake Platform for machine learning, streaming, and ad-hoc analytics that is simple, open, and safe. Our platform provides end-to-end services that significantly decrease the time and effort necessary to run Data pipelines, Machine Learning, and Streaming Analytics workloads on any cloud namely Azure, Amazon Web Services, and Google Clouds Platform. No other platform can match Qubole's openness and data workload flexibility while also cutting cloud data lake costs by more than half.

Within five minutes, data scientists will be able to set up hundreds of clusters on their choice public cloud and begin creating ad hoc and/or batch queries, with the system autoscaling to the optimal computing levels as needed.

Highlights:

1. Autoscaling

2. Big data platform

3. Cloud-based data analytics

Capillary Technologies

Capillary Technology combines Machine Learning and Artificial Intelligence (AI) to help brands gain a deeper understanding and insights into their customers, engage them through personalized one-on-one communication, provide seamless cross-channel commerce experiences, and reward & retain their most loyal customers.

Highlights:

1. Customer analytics

2. Retail analytics

3. AI-powered retail CRM

Exotel

Exotel is a business telephony solution that helps you to deal with your large number of customers simultaneously without any service gaps. All you have to do is get an Exo phone number that resides on the cloud server, and publish it as your official contact number, henceforth when a customer calls, an IVR voice will welcome them and route it to the concerned department as per the query.

Highlights:

1. API integration with your CRM

2. Call recording

3. SMS integration

4. Multi-level IVR system

5. Bulk SMS and calls

LeadSquared

LeadSquared is a Customer Relationship Management (CRM) and marketing solution for all sizes of businesses. This cloud-based platform can generate leads from various sources like calls, emails, blogs, lead generation sites, and so on, indeed field jobs can also be tracked and can be simplified.

Highlights:

1. Lead management

2. Sales management

3. Sales automation

4. Sales tracking

Byju's

Byju is the best saas startups India , which is an educational and online tutoring platform. Most of the classes are explained visually by that the students could understand them better. It offers many courses like maths, physics, chemistry, biology, IAS, JEE, NEET, and so on. Many students irrespective of their age opted for this service.

Highlights:

1. Available on mobile

2. Designed for all age groups

3. Proficient platform to learn

Mailchimp

Mailchimp is a marketing automation platform and email marketing service. Being one of the saas startups India, many startups and small businesses. It is a full marketing platform and it is designed considering the conditions of smaller organizations. Mailchimp ranked at no.7 position on the Forbes cloud 100 lists in 2016.

Highlights:

1. All-in-one integrated

2. Insights & Analytics tool

3. Ideal tool for smaller organizations

Zoho

Zoho is a cloud software suite offering SaaS applications and online productivity tools which have been in the market for 25 years. Some of its wide variety of products list comprises Zoho One, Zoho CRM Plus, Zoho Finance Plus, Zoho Workplace, Zoho IT Management, and so on, which are serving 60 million users around the world.

Highlights:

1. Custom solutions

2. Multiple services

3. Complete the CRM platform

Hotelogix

Hotelogix is a cloud-based hotel property management software that helps users in simplifying & automating the hotel operations like guest bookings, and guest history, managing room tariffs in multiple channels, control on online reviews, and so on. Integrating the travel partners' room reservation process will become easy without committing to overbooking and it offers a secured payment transaction. Many reputed hotel groups around the world are using this software.

Highlights:

1. Increase direct bookings

2. Centralized management

3. Analytics & Reports

Whatfix

Whatfix is one of the saas startups India offering inline help to its users without seeking help from the customer service team or without viewing How-Tos, blogs, and user guides. It provides in-app guidance in the form of screen tips or balloon instructions which makes the most complicated work process on any software product and web application seamless.

Highlights:

1. Interactive Guidance

2. In-app real-time training

3. Adaptable

CustomerLabs

CustomerLabs CDP is a SaaS startups India platform that helps marketers to store their customer data which doesn't require any code. It can track anonymous and regular visitor activities on the website with the event tracking setup. It's a great tool for marketers to unify the customer data scattered in different marketing channels.

Highlights:

1. Unified customer data

2. Audience builder

3. No codes are required

Conclusion

In the era of digital evolution, CRM SaaS companies or SaaS products are in regular demand and with their aggressive growth, they can embark on greater heights boosting the country and global economy. The listed Top 20 Saas companies in India are the few best companies in India. There are other saas startups India that are also efficiently operating their services using the SaaS model. Henceforth, SaaS can be inevitably considered the future.